Case study · Shopper experiences
Anti-Counterfeit Retail Solution (ACT)
A PIN-based counterfeit check for a telecom products provider, available over USSD.
The customer who holds a product is the last line of defence against counterfeits, and the only one who is always present. ACT gives them a way to check.
The situation
Universal Talk Time (UTT) develops and provides telecom products and services to the market. It needed software that guarantees the security of genuine products against counterfeits, lets end users experience the advantages of the original product and tracks counterfeits.
What we built
ACT follows GAC21 PIN generation standards, meets high standards of counterfeit scrutiny and collects detailed information about counterfeit cases. A customer can check a product through a USSD-based counterfeit check, which works on any phone and needs no data connection.
USSD works on any handset and needs no data connection, so the check stays open to every customer. An app would have asked for more than some of them have. ACT is also customizable for other products and markets.
What it delivers
Genuine products are secured, counterfeits are tracked and the customer has a quick, simple way to be sure.
Delivered
What the client got.
- Combating counterfeits
- Securing genuine products
- Tracking counterfeits
- A check that works on any phone
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